Are you thinking about opening an online store for your art? Etsy can be a great place to start, for some shops it is a great place to stay but for others it just doesn’t make sense to use at all. Here we’ll talk all the pros and cons of Etsy from my knowledge of owning a shop there versus selling else where.
Let’s Begin with the Pros of Selling on Etsy
- Minimal set up time. You can have your shop up and running in less than a few hours if you already have products to sell and a bank account.
- No Monthly Fee’s
- Their transaction rate is 3.5% + .30¢
- Built in Traffic – Etsy is the 59th most popular website in the United States right now and around 200 in the world, according to Alexa.
- The provide a very nice built in stats tool. Learn More about Etsy’s Stat tool here.
- Very organized inventory mangement.
- Trusted reviews – Customer’s know your reviews are legit and not faked by the creator of the website.
And on with the Cons of Selling on Etsy
Listing fees – Instead of a monthly fee Etsy charges 20¢ per listing every 90 days. If the item doesn’t sell you need to pay another 20¢. This can add up quickly if you have a lot of unique items.
- Hard to remember URL – it is much easier for people to remember a unique domain.
- Etsy’s mobile app is lagging behind their website’s capabilities. It works but it has about half the function on both the buyer and seller ends.
- Etsy is a very competitive market place. The traffic may be built in but it still can be hard to get noticed. Learn more on how to get found in Etsy’s search here.
- Very limited customization compared to your own website. You can only have 5 pictures per listing just to begin.
- A bad review can ruin you.
- Etsy has full control. When it comes down to it, they can shut down your shop without notice.
The Bottom Line
Etsy is a great place to start. If you already have some sort of way to drive traffic on your own there’s no reason to bring it to Etsy where the sale could be lost to competition. BUT, if you can rise above the competition on Etsy, then there is very little that can stop you. An Etsy account is also always good to keep as additional source of traffic but if you want to better your customers shopping experience and keep your fees to a minimum – then Etsy shouldn’t be your shops one and only forever home.
Let us know about your experience with Etsy and other platforms in the comments!